LEADERSHIP OVERVIEW
The Governors’ spouses initiative, Leadership to Keep Children Alcohol Free, was established to make childhood drinking prevention a national health priority. A unique coalition of Governors’ spouses, Federal agencies, and public and private organizations, this Leadership initiative has developed into its own non-partisan, non-profit organization. It is the only national effort that specifically targets prevention of drinking in the 9- to 15-year-old age group. Alcohol use by 9- to 15-year-olds is an overlooked but very serious problem in the United States. Despite its known health and economic consequences, underage drinking is generally viewed as a normal part of growing up. Unfortunately, the public is largely unaware both of the potentially harmful outcomes of early alcohol use and of the large numbers of underage drinkers, especially younger ones. The data on the onset of alcohol use at very young ages are compelling and demonstrate the need for a prevention campaign.Launch of the Leadership
In response to this national public health threat, Leadership to Keep Children Alcohol Free was launched in the spring of 1999 by the National Institute on Alcohol Abuse and Alcoholism, in partnership with The Robert Wood Johnson Foundation (RWJF), to bring the scope and dangers of early alcohol use to the public’s attention and to mobilize National, State, and local action to prevent it. This multiyear, multimillion-dollar initiative provided support to participating Governors’ spouses, who convey the initiative’s messages within their States and nationally through State policy briefings, outreach to and through the media, broad distribution of educational materials and public service announcements, and personal appearances.
The Leadership To Keep Children Alcohol Free Foundation was incorporated as a non- profit organization in 2004 to further the work of the Leadership Initiative. It is composed of current and former Governor's spouses who have a interest in its mission. Its mission is to support the efforts of current Governor's spouses or their representatives , both in their states and nationally, to prevent or reduce childhood drinking, especially among the 9-15 year old population
Leadership’s Governors’ spouses are also prosecutors, judges, educators, business leaders, substance abuse prevention specialists, and parents. The Leadership initiative provides them with a source of information to use as they reach out to these audiences: through the Leadership Web site and through a set of informative materials including the statistical brochure, How Does Alcohol Affect the World of a Child? and the prevention brochure, Keep Kids Alcohol Free: Strategies for Action.
Goals of the LeadershipThe Leadership to Keep Children Alcohol Free strives to prevent early use of alcohol by children. The four goals of the Leadership effort are:
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Leadership Foundation Board of Directors
Leadership To Keep Children Alcohol Free Foundation
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Dayton , OH 45406937-862-9905
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Updated 06/02/08 |
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