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Introduction and LaunchLaunch of the Leadership To Address the Issue of Childhood DrinkingIn response to this national public health threat, Leadership To Keep Children Alcohol Free was conceived in the spring of 1999 and launched in 2000 by the National Institute on Alcohol Abuse and Alcoholism, in partnership with The Robert Wood Johnson Foundation (RWJF), to bring the scope and dangers of early alcohol use to the public’s attention and to mobilize National, State, and local action to prevent it. This multiyear, multimillion-dollar initiative provided support to participating Governors’ spouses, who convey the initiative’s messages within their States and nationally through State policy briefings, outreach to and through the media, broad distribution of educational materials and public service announcements, and personal appearances. Both the RWJ and NIAAA funding ended in 2007. The Leadership To Keep Children Alcohol Free initiative evolved into an incorporated, non-partisan, non-profit organization in 2004 to further the work of the Leadership Initiative. The Foundation is composed of current and former Governor's spouses who have an interest in its mission. Its mission is to support the efforts of current Governor's spouses or their representatives, both in their states and nationally, to prevent or reduce childhood drinking, especially among the 9-15 year old population. Leadership membership is composed of Governors' spouses or their designate, who are also prosecutors, judges, educators, business leaders, substance abuse prevention specialists, and parents. They often act as a point of contact in their state conveying news about their state's underage drinking prevention initiatives, and also taking information back to their consitituencies. The Leadership initiative provides members with a source of information to use as they reach out to these audiences. Leadership outreach occurs through the Leadership Web site, through a set of informative materials (see publications), and through the Weekly Update, an email digest of current articles and research important to the field of underage drinking."
Contact Information:Leadership To Keep Children Alcohol Free Foundation 2933 Lower Bellbrook Rd. |
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