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About 10% of 12-year-olds say they’ve tried alcohol. By age 15, that number jumps to 50%. The sooner you talk to your children about alcohol, the greater chance you have of influencing their decisions about drinking. For ideas on what to say, visit

The Substance Abuse and Mental Health Services Administration (SAMHSA) Underage Drinking Prevention National Media Campaign’s (the Campaign’s) goal is to reduce underage drinking among youth ages 9 to 15 by providing their parents and caregivers with the resources they need to properly address this issue with their children early. The Campaign seeks to:
» Increase parents’ awareness of the prevalence and risks of underage drinking;
» Equip parents with the knowledge, skills, and confidence to prevent underage drinking; and
» Increase actions by parents to prevent underage drinking.