About 10% of 12-year-olds say they’ve tried alcohol. By age 15, that number jumps to 50%. The sooner you talk to your children about alcohol, the greater chance you have of influencing their decisions about drinking. For ideas on what to say, visit http://goo.gl/KPUue.
The Substance Abuse and Mental Health Services Administration (SAMHSA) Underage Drinking Prevention National Media Campaign’s (the Campaign’s) goal is to reduce underage drinking among youth ages 9 to 15 by providing their parents and caregivers with the resources they need to properly address this issue with their children early. The Campaign seeks to:
» Increase parents’ awareness of the prevalence and risks of underage drinking;
» Equip parents with the knowledge, skills, and confidence to prevent underage drinking; and
» Increase actions by parents to prevent underage drinking.